Sports Revolution is installing a new generation of high-definition television (HDTV) networks in football stadia across the UK. The move follows its acquisition of the trading assets of Sports TV, which had networks in 45 grounds in the English leagues. Boosted by a £2 million investment in new audio-visual equipment, Sports Revolution is now upgrading many of these grounds to HDTV systems.
As well as upgrading clubs from their old Sports TV networks, such as that at Sheffield United FC’s Bramall Lane stadium, Sports Revolution is also introducing its TV service to stadia that have not previously had a concourse TV system, including Anfield – the home of Liverpool FC. Sports Revolution has equipped the 45,000-seater ground with 200 42in Beko HDTV screens, and is streaming club and branded content on match days. All content on the new LFC TV system is tailored to both the club and the specific match, with output concentrated into pre-match and half-time slots. Content is scheduled around commercial advertising spots. Sports Revolution will use its software to distribute news, statistics and live score data supplied by the Press Association throughout the ground. The PC-based system allows content to be modified and targeted for all areas of the ground, allowing precision match-day marketing.
“For us, the most important thing is to offer a TV service that enhances the matchday experience. We want it to add value for the fans, not just for the club commercially,” said Ian Ayre, commercial director for Liverpool FC. “The old model for this type of network tended to be a one-size-fits-all system, not sufficiently tailored to a particular club. The good thing about this solution is that Sports Revolution creates and streams content that engages our fans and fits it around our existing LFC TV channel. The result is a bespoke package that the fans enjoy and that advertisers and the club’s commercial stakeholders want to buy into. It is an excellent addition to our media inventory, using state-of-the art technology.”

Sports Revolution HDTV a hit with UK stadia

February 2010 

Sports Revolution is installing a new generation of high-definition television (HDTV) networks in football stadia across the UK. The move follows its acquisition of the trading assets of Sports TV, which had networks in 45 grounds in the English leagues. Boosted by a £2 million investment in new audio-visual equipment, Sports Revolution is now upgrading many of these grounds to HDTV systems.

As well as upgrading clubs from their old Sports TV networks, such as that at Sheffield United FC’s Bramall Lane stadium, Sports Revolution is also introducing its TV service to stadia that have not previously had a concourse TV system, including Anfield – the home of Liverpool FC. Sports Revolution has equipped the 45,000-seater ground with 200 42in Beko HDTV screens, and is streaming club and branded content on match days. All content on the new LFC TV system is tailored to both the club and the specific match, with output concentrated into pre-match and half-time slots. Content is scheduled around commercial advertising spots. Sports Revolution will use its software to distribute news, statistics and live score data supplied by the Press Association throughout the ground. The PC-based system allows content to be modified and targeted for all areas of the ground, allowing precision match-day marketing.

“For us, the most important thing is to offer a TV service that enhances the matchday experience. We want it to add value for the fans, not just for the club commercially,” said Ian Ayre, commercial director for Liverpool FC. “The old model for this type of network tended to be a one-size-fits-all system, not sufficiently tailored to a particular club. The good thing about this solution is that Sports Revolution creates and streams content that engages our fans and fits it around our existing LFC TV channel. The result is a bespoke package that the fans enjoy and that advertisers and the club’s commercial stakeholders want to buy into. It is an excellent addition to our media inventory, using state-of-the art technology.”

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