Consumerchoices.co.uk increases advertising opportunities with website redesign

October 2009

Consumerchoices.co.uk is delighted to announce the re-design of its full range of price comparison and consumer advice websites. Orangutan Productions carried out the comprehensive revamp which was undertaken to improve usability for the 700,000+ unique monthly visitors to the site and increased inventory for advertisers.

Advertising inventory now includes a wide range of solutions that will drive incremental sales for brands. In addition to the more traditional marketing opportunities of banners and sky scrapers, Consumerchoices.co.uk will also create bespoke newsletter mailings to its 300,000+ registered community along with the opportunity to sponsor its popular “white papers” - ultimate print out-and-keep guides to consumer issues. Recent white papers have included topics such as how to speed up a broadband connection (sponsored by Be Broadband), which has received over 19,000 downloads to date.

Michael Phillips, product manager at Consumerchoices.co.uk commented:
“We are delighted with the look and feel of the new website.  Whilst our main objective with the re-design has always been to improve the end user experience and increase conversion rates, there are also significant new opportunities for advertisers.

“Consumers are increasingly relying on comparison websites for help in making informed purchasing decisions and this means they have become a compelling advertising channel through which sponsors can deliver their messages directly to their target audience at that critical juncture in the buying process.  With a significant volume of monthly unique users and a large registered user base, Consumerchoices.co.uk makes a compelling advertiser proposition.”